Marketing
In today’s business
climate, we believe there are many tools needed to seek
and maintain a competitive advantage over your competition,
and can offer a variety of targeted solutions tailored to
your particular needs. It is no longer enough to simply
advertise in the various print media and expect to have
the visibility you seek. Utilizing electronic media and
tools is no longer a luxury for the tech-savvy person; it
is a matter of survival for any park seeking to grow market
share. There are many tools available, and we can help you
implement them to your distinct advantage. A partial list
of these tools includes:
Preparation of a Marketing plan tailored
to your desired spending level, focusing on proven print
and electronic media.
Competitive landscape overview to discover advantages
your property has, or needs to have, to be prosperous. We
will analyze your competition and develop a strategy for
stronger market position.
Creation of the ‘identity’ of your property
including logo generation and taglines to create a distinct
image in consumers’ minds and achieve brand recognition.
Web site development.
Auto-response e-mail and database building for maintaining
contacts with your potential guests.
Extensive web site tracking data to provide a thorough
understanding of your site’s traffic patterns and
performance.
Search engine submissions with tiered programs to achieve
top-10 or top-20 rankings, assuring maximum visibility.
E-Mail html newsletters and blast e-mail promotions, with
statistical tracking to quantify results of individual campaigns.
Secure online reservations system to capture reservations
in real-time, 24/7.
Development of ‘grass roots’ marketing programs
to increase visibility in your local community.
And more. We can create a specific plan for your particular
needs—and drive customers to your property. Your customers
deserve to know who you are and what you offer, and we can
help.
